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5 Tips
for Finding Your First Customer
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Define the types of
businesses or industries you want to serve, and how your new
business can help them. This should be an integral part of your
business plan.
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Go where your
prospective customers are. Many trade and professional groups are
open to vendors such as yourself. This creates opportunities for
spreading your name through advertising and face-to-face networking.
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Position yourself as
an expert by writing brief articles on issues that affect your
prospective customers. Offer them free of charge to newspapers and
trade publications. Be sure to follow their editorial guidelines and
focus on providing helpful information, not making a sales pitch.
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Offer your services to
local community and charitable groups. You get free visibility in
return for your pro bono work, and your fellow volunteers may prove
to be potential customers.
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Network with other
businesses in your industry or specialty. They may need help with
backlogs and overflow business, or with specialized services they’re
unable to offer. Reprinted with permission.
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